Built to bring clarity and trust to equine services across the UK.
EquiVerify is a UK-focused platform designed to help horse owners discover trusted, verified equine professionals with confidence. From veterinary care and farriers to livery yards and training services, we are building a structured, transparent ecosystem where quality providers are easier to find — and easier to trust.
The equine market is strong — but fragmented.
The UK equestrian sector is substantial, with millions of riders and significant annual spend across professional services. Yet, finding reliable equine providers often depends on word-of-mouth, scattered directories, social media groups, or limited local knowledge.
This creates uncertainty for horse owners and limits visibility for high-quality professionals. EquiVerify exists to solve that gap with a better, more structured way to search, compare, and connect.
A more structured, trust-led platform.
EquiVerify is not simply another directory. It is designed around principles that matter in the equine world: credibility, clarity, and better local discovery.
Clarity
Clear, structured listings that allow users to understand services, locations, specialisms, and contact options quickly.
Trust
A platform built around verified profiles and credible user feedback, encouraging transparency and accountability.
Discovery
A location-first search experience that helps users find the right equine professional by postcode, category, and service need.
Our mission is to raise the standard of trust in equine services.
We believe horse owners deserve clearer access to reliable professionals, and quality equine businesses deserve a stronger platform to be found, trusted, and recognised.
Integrity
We aim to build trust through transparency, accountability, and responsible verification.
Quality
We prioritise reputable providers, meaningful information, and a better user experience.
Community
We support a stronger connection between horse owners, professionals, and the wider sector.
Innovation
We use digital tools to simplify discovery and modernise the equine services journey.
A national platform for equine services.
EquiVerify is being developed to support the full spectrum of equine services, creating a trusted digital ecosystem for the UK equestrian community.
Find trusted support with greater confidence.
EquiVerify helps horse owners search locally, compare professionals, and make more informed decisions when choosing equine services.
- Search by postcode
- Compare providers easily
- Choose with more confidence
Improve visibility and build stronger trust.
EquiVerify gives equine professionals a platform to present their business clearly, strengthen credibility, and connect with relevant local enquiries.
- Professional business profiles
- Verified trust positioning
- Better quality enquiries
Led by experience across business, technology, and the equestrian sector.
EquiVerify is guided by a team combining digital expertise, operational leadership, and deep industry understanding.
Simon
With over 30 years in marketing and business development, Simon specialises in building strong, recognisable brands — ensuring EquiVerify is professional, impactful, and built to grow.
Jan
Jan has been immersed in the horse world her entire life, alongside a successful career in recruitment and compliance. With BHS qualifications and extensive regulatory experience, she brings a sharp eye for detail and professionalism.
Denby
With over 14 years of hands-on equine experience, Denby has managed busy yards, worked with competition horses, and runs her own equine sports massage business — giving her a real understanding of horse welfare and industry standards.
Ali
Ali brings over 25 years of experience in IT, digital strategy, and risk management — leading the technical side to ensure a secure, efficient platform.
Built for long-term trust, not short-term visibility.
EquiVerify is being developed with a long-term vision: to become the UK’s most trusted equine services platform. We believe better structure, better visibility, and stronger accountability can lead to better outcomes for both horse owners and professionals.
Be part of the platform as it grows.
Whether you are looking for trusted equine support or want to list your professional services, EquiVerify is designed to help you connect with confidence.